A TikTok content creator, Love Dooshima, has been released from police custody after spending several hours in detention over a viral video in which she reviewed a loaf of bread.
Dooshima was earlier invited by the Nigeria Police Force over allegations bordering on cyberstalking, fraud, and mischief, following complaints linked to the video.
The development first came to public attention through influencer Lucky Udu, who shared a message from the TikToker confirming the police invitation.
“I have received an invitation to police headquarters to come for an interview because I have been reported for cyberstalking, fraud, mischief and so on,” Dooshima wrote.
Human rights lawyer and activist, Inibehe Effiong, later confirmed her release, stating that she had honoured the police invitation at the Zone 7 Police Headquarters in Abuja but was subsequently detained.
“We received a distress call that she honoured police invitation, but she was detained afterwards,” Effiong said.
He added that he and other concerned individuals visited the police facility overnight to demand her release.
According to Effiong, the Inspector-General of Police, Olatunji Disu, intervened and directed officers to ensure her release.
“Following the intervention of the IGP, she has been released. We will be back by daybreak,” he said, noting that she was eventually brought out of the cell after hours in custody.
Concerns were also raised about Dooshima’s health during her detention. Activist Precious Orueche, popularly known as Mama Pee, said the TikToker required medication as a hypertensive patient.
“All we are asking now is to allow us give her her drugs as she is highly hypertensive,” she said in a post calling on the police authorities.
The controversy stems from a viral TikTok video in which Dooshima questioned the safety of a loaf of bread she claimed remained fresh for nearly two months. The video sparked widespread debate on social media, with users discussing food safety standards and corporate accountability.
The bakery brand, Bon Bread, subsequently filed a complaint, alleging reputational damage.
Reacting to the incident, the founder of Bon Bread, Maria Abdulkadir, said the company resorted to legal action after attempts to verify the claim proved unsuccessful.
“We believe in freedom of speech and respect everyone’s right to express opinions. However, we stand firmly behind the safety and quality of our product,” she said.
She maintained that the company’s bread is freshly baked and does not last beyond a few days without preservatives.
The incident has continued to generate reactions online, with many Nigerians questioning the use of law enforcement in what appears to be a civil dispute, and calling for clearer boundaries between consumer expression and corporate protection.
Effiong indicated that legal steps may continue as the matter unfolds.
